D2C launch · 90 days
How we would launch a new D2C brand
A 90-day sprint from brand workshop to first paid revenue. Positioning, identity, pack design, e-commerce build, paid media kickoff, UGC creator sourcing, lifecycle automations live.
- Week 1-2 — positioning workshop, naming, brand identity system
- Week 3-4 — packaging design, e-commerce build (Shopify), photography
- Week 5-6 — paid media kickoff (Meta + Google), creator outreach
- Week 7-9 — lifecycle automations, CRO on PDPs, daily creative iteration
- Week 10-12 — first month results review, scale-up roadmap