Food · Beverages · FMCG · Snacks
Marketing Agency for Food, FMCG & Beverages.
Brand systems that travel from a shelf to a reel to a quick-commerce app.
Food and FMCG live across more touchpoints than any other category — packaging, shelf, social, quick commerce, modern trade, e-commerce, influencer. Brands that win build a system that holds together everywhere. Brands that lose run isolated campaigns. We build the system.
How we run food, fmcg & beverages
How we run food, fmcg & beverages marketing.
We work with food, beverages, FMCG, snacks, frozen, dairy, alt-protein, and CPG brands — from D2C launch to ₹100Cr modern-trade companies. Most engagements lean heavy on brand + production + social, because the work that wins in FMCG is visible everywhere.
Channels we run
- Instagram Reels + content
- YouTube Shorts + creator content
- Meta + Google paid
- Influencer + UGC
- Quick Commerce ads (Blinkit, Zepto, Instamart)
- Photoshoots — product + lifestyle + recipe
KPIs we measure
- Trial conversion (paid → repeat)
- Cost per acquired customer (D2C)
- Quick Commerce velocity
- Repeat purchase rate
- Branded search + social reach
Disciplines
What we ship for Food, FMCG & Beverages brands
The disciplines we run most often for this industry. We can pick one or run the full stack — depending on where the leverage is.
Brand Strategy & Identity
Positioning, naming, visual identity, brand systems.
Performance Marketing & Ads
Meta, Google, LinkedIn, YouTube — paid that compounds.
Social Media Marketing
Instagram, LinkedIn, X, YouTube Shorts — fully run.
Photo, Video & Production
In-house photoshoots, reels, ad films, product video.
Influencer & Creator Marketing
Vetted creators. Real ROI. No vanity-metric theatre.
Web Design & Development
Fast, beautiful, conversion-engineered websites.
What we would ship
A typical food, fmcg & beverages engagement
What success looks like for a food, fmcg & beverages brand working with us: cohesive brand system, faster shelf + screen velocity, compounding social reach.
Where we focus
Cohesive brand system, faster shelf + screen velocity, compounding social reach
The list of channels, KPIs, and engagement model above is how we approach food, fmcg & beverages from day one. We will share the 30/60/90 plan tailored to your specific stage on the diagnostic call.
Founding cohort · Q1 2026
Be one of our first food, fmcg & beverages case studies
We are taking on three founding clients at significantly reduced retainer rates in exchange for the right to publish a candid case study six months in.
Apply for a founding seatFAQ
Common questions about food, fmcg & beverages marketing
Do you handle packaging design for FMCG?
Yes — packaging is part of our brand identity service. We design for shelf, photography, and digital simultaneously, because in 2026 most consumers see a product on a screen before they see it in a store.
Can you help with Quick Commerce performance?
Yes — Quick Commerce (Blinkit, Zepto, Instamart) ads + listing optimisation + creative is now a top-3 channel for FMCG brands. We benchmark velocity, optimise A+ content, and run on-platform ads.
How important is influencer for food brands?
Massive — but not the way most agencies do it. Macro food creators are expensive and rarely convert. We work with mid-tier and micro food creators (recipe creators, regional food creators, mom-creators) where conversion is 3-5× macro on a per-rupee basis.
Do you shoot product + lifestyle for FMCG?
Yes, in-house. Monthly shoots are typically bundled into FMCG retainers — usually a half-day to full-day shoot covering 6-12 products with product + lifestyle + recipe + UGC-style content.
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