About
A small, senior studio.
Working from India, for the world.
Tigma is a Sanskrit word — sharp, piercing, radiant — used in scripture for the Sun's most intense rays. We chose the name on purpose. Most marketing today is soft, derivative, and forgettable. The work that wins is sharp.
The studio
Built like a special-forces unit, not an agency.
Most agencies sell hours. We sell judgement. Tigma is intentionally small — a senior core of practitioners working alongside trusted specialists when the brief calls for them. No layer of junior account managers between you and the work.
Every engagement is anchored by a senior operator who has done this before, at scale, in your category or one adjacent to it. That person is in the pitch. That person is in your Slack. That person signs their name to the work.
We work across India and globally. Most clients are founder-led companies between seed and Series B, plus established brands in moments of repositioning, launch, or category creation.
What we believe
Four non-negotiables.
The principles we use to decide what work to take, how to do it, and what to say no to.
Sharp before clever
The work that wins is rarely the cleverest. It is the clearest. We sharpen the message until it cuts, then make it beautiful.
Small. Senior. Accountable.
No army of juniors hidden behind a slide deck. Senior operators do the work, sign their names to it, and answer for it.
Honest in the room
We will tell you what we actually think — about your product, your pricing, and your category. Even when it would be easier not to.
Built to compound
Campaigns end. Brands compound. Every asset we make is engineered to keep paying you back six and twelve months from now.
How we work
The four phases.
Same shape on every engagement, sized to the problem. No deliverable theatre.
- 01
Diagnose
A two-week deep audit of your market, brand, channels, analytics, and product. We come back with the three problems that actually matter — and a plan.
- 02
Design
Strategy, narrative, system, and creative. Approved together, documented, and owned by you. No agency-speak. No deliverable theatre.
- 03
Deploy
Production, paid media, content, automation — running in tight weekly loops with a single point of contact. You always know what is shipping.
- 04
Defend
Monthly reviews tied to business outcomes, quarterly strategy resets, and a public scoreboard so we both stay honest about what is working.