EdTech · K-12 · Upskilling · Coding
Marketing Agency for EdTech & Education.
Marketing that converts both the parent and the learner.
EdTech is two markets in one: the parent who pays and the learner who uses. Brands that fail forget this. We build campaigns that speak to both — emotional and outcome-focused for the parent, social-proof and habit-led for the learner — and lifecycle that catches the long, slow buying journey EdTech is famous for.
How we run edtech & education
How we run edtech & education marketing.
We work with EdTech across K-12, JEE/NEET prep, professional upskilling, coding bootcamps, language-learning, university enrolment, and corporate L&D. The playbooks differ by segment, but the discipline is the same: nail the persona, ladder the content, run paid that respects the long cycle.
Channels we run
- Meta Ads (parent + learner)
- Google Ads (high-intent education queries)
- YouTube + Shorts (huge for EdTech)
- WhatsApp + lifecycle nurture
- Influencer (teachers, parents, learners)
- SEO + content
KPIs we measure
- Cost per enrolled student
- Free trial → paid conversion
- Retention by cohort
- Counsellor-to-close rate
- Branded search growth
Disciplines
What we ship for EdTech & Education brands
The disciplines we run most often for this industry. We can pick one or run the full stack — depending on where the leverage is.
Performance Marketing & Ads
Meta, Google, LinkedIn, YouTube — paid that compounds.
SEO & Content Marketing
Rank for what matters. Compound traffic that pays you back.
Social Media Marketing
Instagram, LinkedIn, X, YouTube Shorts — fully run.
Photo, Video & Production
In-house photoshoots, reels, ad films, product video.
Influencer & Creator Marketing
Vetted creators. Real ROI. No vanity-metric theatre.
Email & Lifecycle CRM
Welcome flows, retention, win-back — automated.
What we would ship
A typical edtech & education engagement
What success looks like for a edtech & education brand working with us: higher trial-to-paid, shorter counsellor cycle, scalable parent + learner content.
Where we focus
Higher trial-to-paid, shorter counsellor cycle, scalable parent + learner content
The list of channels, KPIs, and engagement model above is how we approach edtech & education from day one. We will share the 30/60/90 plan tailored to your specific stage on the diagnostic call.
Founding cohort · Q1 2026
Be one of our first edtech & education case studies
We are taking on three founding clients at significantly reduced retainer rates in exchange for the right to publish a candid case study six months in.
Apply for a founding seatFAQ
Common questions about edtech & education marketing
How do EdTech sales cycles affect marketing?
EdTech buying journeys range from 2 weeks (low-ticket courses) to 6 months (degree programs, expensive bootcamps). Your lifecycle has to match: short-form nurture for low-ticket, structured counsellor + content flow for high-ticket. We design both with WhatsApp + email + CRM (WebEngage / MoEngage / Customer.io).
Can you reach Indian parents at scale?
Yes. Indian parents respond to specific creative: outcome-led narrative ("my child got into..."), social proof from their tier-2/tier-3 city, vernacular content where appropriate, and WhatsApp-led nurture. We have run K-12 acquisition across Hindi, Tamil, Telugu, Marathi, Gujarati, Bengali, and Kannada.
Do you do YouTube content for EdTech?
Yes — including teacher-led long-form, learner success stories, and short-form (Shorts) for top of funnel. YouTube is structurally the best channel for EdTech because every search query is high-intent.
Do you work with upskilling / professional learning?
Yes. Upskilling marketing is closer to B2B SaaS (long cycle, decision based on outcome, often involves an HR or L&D buyer). Different playbook from K-12 — but we run both.
Other industries