<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Tigma Studio — Journal</title><description>Essays on strategy, brand, performance, and growth from Tigma Studio.</description><link>https://studio.tigmagram.com/</link><language>en-in</language><item><title>How to hire a marketing agency in India (without getting burned)</title><link>https://studio.tigmagram.com/blog/how-to-hire-a-marketing-agency-in-india/</link><guid isPermaLink="true">https://studio.tigmagram.com/blog/how-to-hire-a-marketing-agency-in-india/</guid><description>A founder&apos;s field guide to picking a marketing agency in India — the questions to ask, the red flags to spot, and the test that beats any pitch deck.</description><pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate><category>Studio</category><category>Hiring</category><category>Agency Selection</category><category>Founder Playbook</category><author>hello@tigmagram.com</author></item><item><title>SEO in the age of AI Overviews: what actually still works in 2026</title><link>https://studio.tigmagram.com/blog/seo-in-the-age-of-ai-overviews/</link><guid isPermaLink="true">https://studio.tigmagram.com/blog/seo-in-the-age-of-ai-overviews/</guid><description>AI Overviews ate the top of every SERP. Here is what we see across client accounts: which SEO tactics still drive traffic and revenue — and which are dead.</description><pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate><category>SEO</category><category>SEO</category><category>AI Overviews</category><category>Content Strategy</category><category>E-E-A-T</category><author>hello@tigmagram.com</author></item></channel></rss>