Journal
Essays on the craft.
Long-form writing on marketing strategy, brand, growth engineering, and the unfashionable craft of doing the work properly. One essay per fortnight, never sponsored.
Best Marketing Agencies in India for 2026: An Honest Field Guide
A founder's honest guide to choosing a marketing agency in India in 2026 — what to actually evaluate, red flags, pricing benchmarks, and a curated shortlist.
How to hire a marketing agency in India (without getting burned)
A founder's field guide to picking a marketing agency in India — the questions to ask, the red flags to spot, and the test that beats any pitch deck.
Social Media Marketing Pricing in India: Real 2026 Numbers
A transparent breakdown of social media marketing pricing in India for 2026 — what ₹25k, ₹75k, ₹2L, and ₹5L per month actually buy you.
SEO in the age of AI Overviews: what actually still works in 2026
AI Overviews ate the top of every SERP. Here is what we see across client accounts: which SEO tactics still drive traffic and revenue — and which are dead.