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Journal

Essays on the craft.

Long-form writing on marketing strategy, brand, growth engineering, and the unfashionable craft of doing the work properly. One essay per fortnight, never sponsored.

Featured · Studio

How to hire a marketing agency in India (without getting burned)

A founder's field guide to picking a marketing agency in India — the questions to ask, the red flags to spot, and the test that beats any pitch deck.

Neeraj Rana ·
SEO

SEO in the age of AI Overviews: what actually still works in 2026

AI Overviews ate the top of every SERP. Here is what we see across client accounts: which SEO tactics still drive traffic and revenue — and which are dead.